I've often been described as the GTM connective tissue. I'm fluent in both PLG and sales-led motions, and I understand the day-to-day reality of every team that touches the same data and the same CRM — Marketing, Marketing/Sales Ops, Sales, Partners. Knowing each team's needs lets me design solutions that work across functions instead of breaking at the seams.

That instinct comes from growing up between cultures. My childhood was in Southeast Asia — mostly Thailand, with a year in Malaysia — followed by undergrad in Belgium and a summer with the Oxbridge program in Paris. Living across systems — countries, languages, norms — trains you to notice the interconnectivity between people, processes, and what each actually needs from the other. It makes me empathetic by default and good at spotting the angle a room is missing.

That translates directly into the way I run marketing: efficiency, real cross-functional collaboration, and teams that grow instead of grind.